Day 15–100: Kontent Is King

Matthew Edward
2 min readDec 23, 2020

It’s time to talk about content. I live in the world of content creation. I write search optimized niche articles that leverage the symbiotic relationship between human readers and robot crawlers. This is a long-term play.

Content on Google takes months to rank, and only then will you know if Google thinks your words are worthy of the first page. Even then you don’t have a guarantee you get a return on your content investment.

So why would I YELL at the top of my lungs for content to be where small business owners dedicate all resources? Because I believe…

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Matthew Edward

Current journey: 100 days documenting a niche site build in public. A progress log. PLOG?