Day 11/100: Content Planning

Matthew Edward
4 min readDec 17, 2020

We are moving along quite nicely now. Let me show you an update of some of the things we have gotten done so far, and then we’ll get to choosing:

  • Select the main keyword
  • Article Length
  • Article Type
  • Article Title
  • Purpose (build links, referral, answer a question.)

That is essentially it for this step multiplied by twenty for the first twenty articles.

I really can’t list them out here, because the chances that someone takes that list and sends to a writer is pretty high. That would be fairly foolish. Even though this whole concept is doing it in public. The thing is, it’s not like the information will be hidden after I publish.

Everything will be available publicly via any SEO tool. I just don’t want to give it away before the content is published. Once it is, I can come back here and update this section specifically. Is there a reminder in here medium? Haha.

Where We’re At?

I like the way this look is starting to take shape. But I see some changes I’ll need to make already in the header positioning. Its going to look slick on mobile. So we’re getting somewhere. We’re some content and a couple tweaks away from launching v1 of our site.



Matthew Edward

Current journey: 100 days documenting a niche site build in public. A progress log. PLOG?