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Matthew Edward
Matthew Edward

26 Followers

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Dec 23, 2020

Day 15–100: Kontent Is King

It’s time to talk about content. I live in the world of content creation. I write search optimized niche articles that leverage the symbiotic relationship between human readers and robot crawlers. This is a long-term play. Content on Google takes months to rank, and only then will you know if…

2 min read

2 min read


Dec 20, 2020

Day 14–100: Outsourcing On Fiverr is Discouraging

Hiring an expert in another field to do some work for you is easy. Receiving quality work from the said expert is hard. Fiverr is a marketplace for freelancers to provide services for paying customers. You can get writing done, music mastered and apps developed. It all seems so promising. …

2 min read

2 min read


Dec 19, 2020

Day 13/100: About Page Written

I actually want to call this my ‘mission’ page I think. But maybe not, because Google might recognize that as established authority. OR I could make it my about page in the URL Slug and change it in the navigation link. Let’s answer some of the most basic questions people…

3 min read

Day 13/100: About Page Written
Day 13/100: About Page Written

3 min read


Dec 18, 2020

Day 12/100: Setting Up The Writing Pipeline

Alright. Time to settle. I have been on the go the last few days and accomplished a lot. But it’s time to re-evaluate our plan, because over the last 11 days things have changed. Like the way I want to set up the site structure, and the way I use…

6 min read

Day 12/100: Setting Up The Writing Pipeline
Day 12/100: Setting Up The Writing Pipeline

6 min read


Dec 17, 2020

Day 11/100: Content Planning

We are moving along quite nicely now. Let me show you an update of some of the things we have gotten done so far, and then we’ll get to choosing: Select the main keyword Article Length Article Type Article Title Purpose (build links, referral, answer a question.) That is essentially…

4 min read

Day 11/100: Content Planning & Most People are Faking it
Day 11/100: Content Planning & Most People are Faking it

4 min read


Dec 16, 2020

Day 10/100: Basic SEO Setup & How Images Can Crush Your Site Speed

Ooo one of my favourite areas of study goes into search engine optimization (SEO). How can I break this down into a sequence of steps that are quantifiable? SEO plugin because they are extremely helpful. Plugin setup. Sitemap, breadcrumbs and more. Image optimization plugin from the start to maximize site…

4 min read

Day 10/100: Basic SEO Setup & How Images Can Crush Your Site Speed
Day 10/100: Basic SEO Setup & How Images Can Crush Your Site Speed

4 min read


Dec 15, 2020

Day 9: “I Don’t Feel Like It”

I said this about writing and working on my niche site today. But. As a creator, it’s part of my job to work on this. It’s part of my intention to push through when it’s difficult. When I feel like Atlas and the weight of the world is crippling. Like…

3 min read

3 min read


Dec 14, 2020

Day 8: Site Structure & Silo’s — That’s An Alliteration Again, Awesome

Silly. I want to start today by talking about something very important to me, indecisiveness. I’ve had my battles with being indecisive, I still do. However, I’m now aware of this in my mind. And so I’m able to change my state of mind and attack the problem head on…

5 min read

5 min read


Dec 13, 2020

Day 7: Designing & Building Your Niche Site

This is a unique one because I wanted to do something totally different. So I recorder my screen for five hours and then condensed it down thirty-nine seconds. Let’s start building and designing the website. I will say this, once you do this once on Elementor. You can build all…

7 min read

7 min read


Dec 12, 2020

Day 6: Pick Your Platform Wisely

Quick story. I created a tiny niche site on Squarespace like 3 years ago, before I knew anything about anything really. I will say that it did very well for me as I started to write and grow. But something happened. I couldn’t do any of the things I was…

3 min read

Day 6: Pick Your Platform Wisely
Day 6: Pick Your Platform Wisely

3 min read

Matthew Edward

Matthew Edward

26 Followers

Current journey: 100 days documenting a niche site build in public. A progress log. PLOG?

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